With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Product Manager. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. April 23, 2013 at 12:44 pm PT. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. Search over 700 forms: { The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. www.vbprofiles.com is now www.topionetworks.com. It was just meant for these companies to be together. Bill Wise is the founding CEO of Mediaocean. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. He explains it as a natural cycle in private equity where Vista held ownership for over six years. JOHN NARDONE: Advertisers need to have a party that they can trust. He is the proud father of a senior at Oberlin and one at Booker T HS . Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Fun! All Rights Reserved. He holds a BS in Accounting & Business from the University at Albany and is a CPA. To access all the content for free, please sign up by entering your email. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. Thank you for accessing our content on the Topio Networks Market Intelligence Center. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Bill is an avid and active angel investor through Click Ventures. Flashtalking has API integrations into direct competitors. ); Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. We were unable to estimate an accurate net revenue figure. There will no longer be a single currency in our marketplace. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Mediaocean is the leading software platform provider for the marketing world. } Bill Wise. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Bill is on the board of directors of AddThis and the Ad Council. Europe, Menlo Park, China), Where the person is located (e.g. Please subscribe to the #BeetCast on your favorite podcast service. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. (business & personal). CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. Read official press releases and announcements. { Were going to integrate our products and go to market. Sign up for a free account. 5 free lookups per month. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. The value of the transaction has not been disclosed. } This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Were moving very aggressively to extend that creative capability. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Copyright 2023 Beet Media, LLC. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. All Rights Reserved. He is on the board of directors of the Ad Council and the Centre for Social Innovation. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Big Data's Usability Problem. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. forms: { Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. See Bill Wise's compensation, career history, education, & memberships. Bill Wise is CEO/Co-Founder at Mediaocean. Bill Wise - IMDb. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. The big tech companies have become so powerful. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. There will no longer be a single currency in our marketplace. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Copyright 2023 Beet Media, LLC. We spoke with Mediaocean CEO Bill Wise about the new investors. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. He also serves as Managing Director at Click Ventures. A 2023 PitchBook. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. He holds a BS in Accounting & Business from the University of Albany and is a CPA. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. {{ userNotificationState.getAlertCount('bell') }}. } Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Mediaocean is managed by CEO Bill Wise. Kapoor says marketers like him are trying out the emerging software category. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. No credit card required. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. listeners: [], If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Win whats next. Similar Profiles, FounderandManaging Director @ Click Ventures. NARDONE: Its more important than ever. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Today, that deal closed. free lookups / month. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. They have done that for the open web. Mediaocean CEO Bill Wise has strong words for The Trade Desk. BILL WISE: We've been partners for many, many years. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. Consume - seamlessly across channels of Disneys, data collaboration is a sought-after and! 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